Day after day, millions of users surfing the web in search of products and services, and one of the most popular in cyberspace is undoubtedly the hotel marketing. Recently, several studies have shown that 90% of people who have planned a trip conducted online consultations about reservation of tickets, hotels, tourist attractions etc. A lot of companies related to tourism and hospitality have not turn a deaf ear to this trend and therefore offer their services through the web. Given the large number of sites of this type, the implementation of strategies that increase the visibility of the brand to online level has become an essential part of the marketing of the company. Hotels and restaurants not only have to compete every day with new establishments that are incorporated into the market, they must articulate strategies to attract a lawsuit more unfaithful everyday looking to monetize your money with the best products and services. We must not forget that the customer, today, crawls on the network, looking for rooms with their bonds or select offers of promotion that continuously advertised, make reservations in restaurants of culinary fusion, tries to find the new cuisine at good prices and is happy travelling where offer them an all inclusive. For all this and more, Marketing becomes an essential element of management and only those who know how to move in these turbulent and challenging waters may aspire to achieve what you propose.
The marketing concept has evolved much since its ancient meaning as a synonym for sales, distribution, advertising or market research. Nations and companies in development are increasingly paying more attention to this discipline, the hotel marketing, given their need to compete effectively in today’s tough markets. There are different interpretations regarding the breadth of the contents of the hotel marketing and in general: to) Marketing as a synonym for advertising, promotion and sales action. (b) Marketing as a set of methods or market research systems. (c) Marketing as a driving system. This last concept is one that is oriented to the entire company and its members to meet needs and desires of consumers, which are economic opportunities for her. Only discovering the motivations and desires of buyers, or guests, the hotel may achieve their own goals of growth and profitability in any of the areas of the same.