First page of the media & communication archive

Customers Participate

Posted by Juan on January 4, 2024 with Comments Closedas

Companies want the net often only their advertising messages place Bonn/Dusseldorf – now the companies have discovered social networks like MySpace for themselves. However, according to a recent study of by market research company Jupiter Research is the success of modest, because the company performances spread often just boredom on the net. Many companies have not internalized yet the basic ideas of the Web 2.0″confirms Michael Zondler, Sales Director at the IT consultancy Harvey Nash de. Advertisers and marketing strategists of traditional companies tend only to present themselves. It involves social networks join, join, sharing and communicating.” The user or prosumer”(producer and consumer) it used to be active in this form. The companies would have to offer him this platform: according to Jupiter Research, but less than 5,000 registered friends have 78 of all European business pages on MySpace. Companies and advertising agencies should therefore in advance Worry, what services or products, and what divisions at all are Web 2.0 capable, calls Zondler. In the subsequent implementation was to ensure that users receive a real added value.

In online campaigns in social networks is always a dialogue between the advertiser and its target group. It can have different forms: an actual dialog, a contest or a sweepstakes. In any case it comes to produce an interaction, integration, or an encounter with the brand”, confirmed Joel Berger, Germany head of MySpace. Ads have a distinct disadvantage compared to advertising 2.0. Mikkel Svane shines more light on the discussion. One moves in the online communities correctly, then you come with potential customers in the conversation. If a company listens to and takes seriously the customers, it can save themselves this way expensive market research”, said Klemens Skibicki, marketing professor at the European University of applied sciences in Bruhl, compared to the Frankfurter Allgemeine Sonntagszeitung (FAS). Eager Internet users write sometimes from itself, what they value in a product and what they want changed.

“The FAS cited examples, how companies engage in the Web: BMW invites drivers in his sports car series was organized in the M power world’ the car-hire company Sixt driving courses to chat with engineers, for the members of his online world Carmondo’, and the pet food dealer lured Fressnapf has 200,000 members in his community for animal lovers.” Other corporate performances were, however, rather boring. On MySpace you can find for example a mobile advertising from Samsung with raffle and two videos. Or the advertisement page for a sports shoe from Puma, on which the advert to be seen and a few scenes from the shoot. Web 2.0 deals should significantly distinguish the company from its competitors, be easy to use and fun”, says Zondler. He can not understand that, for example, automakers still with awards, technical data and test results for their Advertise products. This was although Nice and well, but anonymously and very product, less used – and customer. “His recommendation to the industry: let the customers of the brand positioning involved.” Ansgar Lange

The Future Of Product Communication:

Posted by Juan on July 2, 2023 with Comments Closedas

Noxum shows media publishing with news about the content management on the DMS EXPO 2009 in Cologne the Noxum GmbH, specialist for content management and content management systems, on the DMS EXPO 2009 in Cologne their XML-based solutions in the area of product information management (PIM) and the neighbouring disciplines technical communication, Web portals / E-Commerce and cross. Integration into the corporate IT landscape the Noxum XML solutions integrate internal and external sources of information, manage media-neutral information, organize the translation process and provide for automatic cross media publishing various output formats to: publishing Studio can be automated in a variety of output media for online and print publishing product documentation itself. For the coupling of databases and software solutions in the areas of ERP, such as SAP Navision, IBM iSeries AS / 400, IBM, or CRM, PPS, PDM Noxum relies on open standards such as Web services and is based on modern management concepts as SOA. New: Smart Techdoc solution for technical editors and service provider that offers Noxum a powerful content management and content management system in a comfortable Standard Edition and enables a fast, direct entry with low expenses. Visit Noxum where all interested parties are invited to get a personal impression of the system solutions from the Noxum home and the team behind it during the DMS EXPO 2009 in Cologne, Germany from September 15 to 17. “You hear also our lecture on the topic of modularisation and structuring of content / product information” on the DMS Forum product information. You will find Noxum in Hall 7, aisle C stand 026

Communication Analysis

Posted by Juan on June 30, 2023 with Comments Closedas

Analysis of the Istzustands of a communication system the communication analysis aims to support, in particular analyzing the communication relationships between structure units (departments and agencies), tasks and task supports parsing of the Istzustands of the communication system with appropriate methods in the fine study phase of the project. Each transmitter/receiver relationship of the Istzustands […]