Westwood (1992) proposed the following stages in the preparation of a strategic plan: establishment of corporate objectives; Internal analysis and external of the company; Development of assumptions; Development of strategies and action plans; Preparation of budgets; Preparation of the flat writing; Communication of the plan; Use of a system of control, revisions and updates. In the vision of Culebra (1991), the corporate mission can be understood as the responsibility or commitment of the people within the organization in the quest for survival and perpetuation through development in the long term, being. Then, it’s something broader than the simple compliance with obligations and or functions of the day of each of its members, and must make a kind of fuel that move throughout the Organization, from the worker to the President. The mission, according to Kotler (1991), incorporates the identification and understanding of the demands of shareholders, workers, customers, suppliers, Government and society. Click Samsung Electronics for additional related pages. Thus, the Mission of the organizations of monographs and tcc would that be focadas in the same way.
Note the opinion of Oliveira (2001), by stating that at this stage that identify what are the expectations and the whims of shareholders, directors and elements of the top management of the company, with a view to these aspects will come to provide the large delineation of strategic planning to be developed and implemented. Monograph AD systematization of early monographs therefore the mission involves in the identification of needs generic consumers or clients who are satisfied, the products or services that may offered, markets, technologies that offer competitive advantages, the advantages in relation to competition, the routes of distribution and operational qualifications. Accordingly, Ansoff (1983), identifies three components essential for the establishment of the mission: the products or services of the company, basic to be reached market and the main technology to be used in the production and or distribution of the product or service. The diagnosis of the culture of an organization, according to Aaker apud Culebra (1991, p.140), involves three basic elements: scale of values or dominant beliefs that define an organization’s priorities; Establishment of standards of behavior of people in the Organization; The definition of symbolic activities and the symbols used to nortear the scales of values and norms. As appointment Culebra (1992), the successful companies adopt some few beliefs and values, highlighting: belief in the importance of the people as individuals, belief in the superiority of belief that achievement is important for economic growth and the quality of their products and services.