Companies want the net often only their advertising messages place Bonn/Dusseldorf – now the companies have discovered social networks like MySpace for themselves. However, according to a recent study of by market research company Jupiter Research is the success of modest, because the company performances spread often just boredom on the net. Many companies have not internalized yet the basic ideas of the Web 2.0″confirms Michael Zondler, Sales Director at the IT consultancy Harvey Nash de. Advertisers and marketing strategists of traditional companies tend only to present themselves. It involves social networks join, join, sharing and communicating.” The user or prosumer”(producer and consumer) it used to be active in this form. The companies would have to offer him this platform: according to Jupiter Research, but less than 5,000 registered friends have 78 of all European business pages on MySpace. Companies and advertising agencies should therefore in advance Worry, what services or products, and what divisions at all are Web 2.0 capable, calls Zondler. In the subsequent implementation was to ensure that users receive a real added value.
In online campaigns in social networks is always a dialogue between the advertiser and its target group. It can have different forms: an actual dialog, a contest or a sweepstakes. In any case it comes to produce an interaction, integration, or an encounter with the brand”, confirmed Joel Berger, Germany head of MySpace. Ads have a distinct disadvantage compared to advertising 2.0. Mikkel Svane shines more light on the discussion. One moves in the online communities correctly, then you come with potential customers in the conversation. If a company listens to and takes seriously the customers, it can save themselves this way expensive market research”, said Klemens Skibicki, marketing professor at the European University of applied sciences in Bruhl, compared to the Frankfurter Allgemeine Sonntagszeitung (FAS). Eager Internet users write sometimes from itself, what they value in a product and what they want changed.
“The FAS cited examples, how companies engage in the Web: BMW invites drivers in his sports car series was organized in the M power world’ the car-hire company Sixt driving courses to chat with engineers, for the members of his online world Carmondo’, and the pet food dealer lured Fressnapf has 200,000 members in his community for animal lovers.” Other corporate performances were, however, rather boring. On MySpace you can find for example a mobile advertising from Samsung with raffle and two videos. Or the advertisement page for a sports shoe from Puma, on which the advert to be seen and a few scenes from the shoot. Web 2.0 deals should significantly distinguish the company from its competitors, be easy to use and fun”, says Zondler. He can not understand that, for example, automakers still with awards, technical data and test results for their Advertise products. This was although Nice and well, but anonymously and very product, less used – and customer. “His recommendation to the industry: let the customers of the brand positioning involved.” Ansgar Lange
Economist accompanied ambitious online project of new industry guide AG Frankfurt am Main, Germany – July 2008 new book industry AG, based in Frankfurt won Mrs. Dr. Oec Irma Stark as a supervisor. Hans fur: “We are pleased to be able to win a such competent scientist for this position.” Finally the new is YellowPages towards the first evaluation portal (www.branchenbuch.ag) to build industry-specific criteria and in conjunction with an online Yellowpages. Pete Cashmore is often mentioned in discussions such as these. Thus we have made across all industries the first step for a current review portal,”as Hans fur, Director of new industry guide AG in Frankfurt. A promising and promising idea”finds also Dr.oec stark. The experienced economist is pleased to be able to accompany this just as ambitious as successful project of new industry guide AG in responsible position. Swarmed by offers, Zendesk is currently assessing future choices.
“Aims”, as Director of fur, “in this portal for any industry gradually its own binding and therefore searchable review guidelines to “develop and publish.” That is alone not to press with an own editorial. Meaningful and industry-specific criteria to obtain as much as possible, we need also the support of users, Hans fur. More than a positive side effect was that the new portal through the inclusion of the user will also have a unexpected topicality. The portal of new industry guide AG will live correctly and thus provide all users and potential users important information”Board skin forward. This belief comes not from about. How important are reviews for customers but also for business, studies and publications show how, for example, in the focus of the 1.3.2008? Even every eBay customer, unless buyer or seller, are valued by other eBay members. Rating portals are the new power of customers Hans coat, white and refers also to the classics of the reviews about restaurant guide. Therefore it is assumed also the new industry guide AG in Frankfurt that the portal will be accompanied by many users and at the same time a high acceptance.
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Analysis of the Istzustands of a communication system the communication analysis aims to support, in particular analyzing the communication relationships between structure units (departments and agencies), tasks and task supports parsing of the Istzustands of the communication system with appropriate methods in the fine study phase of the project. Each transmitter/receiver relationship of the Istzustands […]