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ToolsOnAir Shows TV Station In A Mac At NAB 2009 In Las Vegas

Posted by Juan on May 6, 2024 with Comments Closedas

Complete TV station on Apple hardware ToolsOnAir shows its broadcast based on Apple-labeled hardware at NAB in 2009 by 20-23 April 2009 solution. Vienna, 23.03.2009 GmbH is the ToolsOnAir broadcast engineering their integrated at NAB 2009, present on the Apple hardware platform-based broadcast solution. The development is aimed at TV stations, IPTV and Web TV stations that already work with Apple solutions or schedule them for the future in their concepts. The whole solution can be summarized under the term TV station in a Mac. ToolsOnAir shows the entire workflow and tools at NAB’ by the digitalization of the video signal, about creating the playlist to the Studio or master playout. The product range is complemented by the Mac based real-time graphic tool CompositionBuilder which allows also regional or local broadcasters real-time information such as news ticker to display weather or stock market information in real time on the screen. In combination with the reliable Apple hardware in economically tense times a robust, low-maintenance solution available. The focus of the entire tools”is a fully intuitive user interface which allows users to quickly in the matter.

Reduces training costs and the TV can go faster on air. The concept supports both entertainment channels in 24/7 operation as also stations with live entrances. Just: In the incoming video solution is to digitize signals and to provide the journalists and editors on the net. With final cut Server Apple offers a media asset management solution that perfectly with just: in working together. During the ingest process can on the video files accessed and with the cut in the Apple Final Cut Studio will be started. T: Live broadcasts can in a live situation be settled or near live are produced. The tools”the ToolsOnAir are intended for all those TV stations wishing to switch over just their send process to a fully tapeless operation. Please visit Bobby Sharma Bluestone if you seek more information. Gilbert LEB

Customers Participate

Posted by Juan on January 4, 2024 with Comments Closedas

Companies want the net often only their advertising messages place Bonn/Dusseldorf – now the companies have discovered social networks like MySpace for themselves. However, according to a recent study of by market research company Jupiter Research is the success of modest, because the company performances spread often just boredom on the net. Many companies have not internalized yet the basic ideas of the Web 2.0″confirms Michael Zondler, Sales Director at the IT consultancy Harvey Nash de. Advertisers and marketing strategists of traditional companies tend only to present themselves. It involves social networks join, join, sharing and communicating.” The user or prosumer”(producer and consumer) it used to be active in this form. The companies would have to offer him this platform: according to Jupiter Research, but less than 5,000 registered friends have 78 of all European business pages on MySpace. Companies and advertising agencies should therefore in advance Worry, what services or products, and what divisions at all are Web 2.0 capable, calls Zondler. In the subsequent implementation was to ensure that users receive a real added value.

In online campaigns in social networks is always a dialogue between the advertiser and its target group. It can have different forms: an actual dialog, a contest or a sweepstakes. In any case it comes to produce an interaction, integration, or an encounter with the brand”, confirmed Joel Berger, Germany head of MySpace. Ads have a distinct disadvantage compared to advertising 2.0. Mikkel Svane shines more light on the discussion. One moves in the online communities correctly, then you come with potential customers in the conversation. If a company listens to and takes seriously the customers, it can save themselves this way expensive market research”, said Klemens Skibicki, marketing professor at the European University of applied sciences in Bruhl, compared to the Frankfurter Allgemeine Sonntagszeitung (FAS). Eager Internet users write sometimes from itself, what they value in a product and what they want changed.

“The FAS cited examples, how companies engage in the Web: BMW invites drivers in his sports car series was organized in the M power world’ the car-hire company Sixt driving courses to chat with engineers, for the members of his online world Carmondo’, and the pet food dealer lured Fressnapf has 200,000 members in his community for animal lovers.” Other corporate performances were, however, rather boring. On MySpace you can find for example a mobile advertising from Samsung with raffle and two videos. Or the advertisement page for a sports shoe from Puma, on which the advert to be seen and a few scenes from the shoot. Web 2.0 deals should significantly distinguish the company from its competitors, be easy to use and fun”, says Zondler. He can not understand that, for example, automakers still with awards, technical data and test results for their Advertise products. This was although Nice and well, but anonymously and very product, less used – and customer. “His recommendation to the industry: let the customers of the brand positioning involved.” Ansgar Lange

The Future Of Product Communication:

Posted by Juan on July 2, 2023 with Comments Closedas

Noxum shows media publishing with news about the content management on the DMS EXPO 2009 in Cologne the Noxum GmbH, specialist for content management and content management systems, on the DMS EXPO 2009 in Cologne their XML-based solutions in the area of product information management (PIM) and the neighbouring disciplines technical communication, Web portals / […]

Communication Analysis

Posted by Juan on June 30, 2023 with Comments Closedas

Analysis of the Istzustands of a communication system the communication analysis aims to support, in particular analyzing the communication relationships between structure units (departments and agencies), tasks and task supports parsing of the Istzustands of the communication system with appropriate methods in the fine study phase of the project. Each transmitter/receiver relationship of the Istzustands […]