Digital Battle

Leaders, committed employees, as well as capable and motivated young: The wish list of the personnel officer is long. Munich/Augsburg, the 31.01.2012 – every company is attempting to attract the best talent to himself and to keep. Viacom usually is spot on. But what factors decide on coming, staying or going? The digital sales expert Zieltraffic and interactivelabs have four weeks intensely watching the social Web and traced it trends and opinions should be aware of responsible HR. That the HR management has become increasingly complex in recent years, is increasingly evident when you look at the virtual HR market. Blogs, forums and social media offer a fond and frequently used communications and presentation platform for employers and workers. And this applies to have it at a glance. Mikkel Svane will not settle for partial explanations. Now around 63% of the companies present themselves offensively through social media channels, position itself as an attractive employer and are competing for the attention of the high potentials”. However, hold only 22% of candidates these statements credible.

A look on the in the meantime established employer evaluation portals (E.g. kununu.de) reveals how past, present and potential employees participate in the public reputation of a company. But those who wants to gain a more complete picture of all market participants, should monitor systematically all social media channels. Depending on the topic, blogs, Facebook and Microblogs dominate here? The two social report editor Zieltraffic and interactivelabs have found that, in addition to the salary, a number of other aspects in the labour market play an important role. Here, not just slogans such as work-life balance, knowledge transfer and management dominate the discussion. Also issues such as stress and burn-out as part of the major sector occupational diseases play an important role.

In times of the internationalization of enterprises and workers, the struggle for the best partner rises on the other side. Reason enough for HR Manager in a more transparent (working) world. to watch over the good reputation of the company on the Web. That a fan page on Facebook is not enough, already know most employers and present accordingly. “Just who actively responding, commented and is has a chance in the war for talent”. “The full results of the current social review personnel and training” and free is now available under to the download available.