YoungBrandAwards 2011

Premiere: Germany’s youth chose for the first time most popular brands almost 10,000 participants in country-wide online-voting big award ceremony in MU? nchen Haribo, Apple and Audi the three top brands Germany’s youth and young adults ku? ren their most popular brands: with this idea almost 10,000 participants aged 13 to 29 from across Germany mobilized dieYoungcomBrandAwards already at the first attempt. In particular through intensive social media activities? ten found that the MU? Giesing market research – and BeratungsagenturYoungcom initiated Internet action that ku? incorporating Yes? annually held high inlet. From May to October of this year past online voting were more than 100 brands took to the Auswahl.Vertreter of the winner brands their respective YoungBrandAward in the context of a Youth Marketing Conference in October in MU? nchen contrary. Triple win fu? r Apple survey results are a true who-is-who of German brand landscape. “In the category of car and motorcycle” such as Audi (Auto), Yamaha (motor scooter) and BMW (motorcycle) took the first PLA? tze.

“Bionade (soft drink), Granini (fruit juice), and VOLVIC (water) ra? did in the category of drinks” the foremost PLA? sets off. Apple won in the category of electric”with the fields of computer, cell phone and mp3 player just three first PLA? records; other winners were here Canon (digital camera), e-plus (wireless service provider) and Samsung (TVs). Ku in the fashion of cutting-edge brands? gardens Germany’s teenagers and young adults of Levi’s (jeans), adidas (sports brand generally), H & M (fashion-store), and fossil (PM) as their respective number one. Haribo General top brand number one bank could u? ber the winning title Bank offers in the area; as more financial services brands, LBS (Bausparkasse), AOK (health insurance), as well as Allianz (insurance) won the respective top placement in their area. “Ben & Jerry’s (ice cream), Landliebe (yogurt), Haribo (Su? reliability General) and children (chocolate) occupied the Siegerpla? records in the category food”.

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