Posts Tagged ‘marketing’

Network Movement Activiert Actimel

The statement of Actimel activiert defenses”is scientifically proven and exactly these documents should check the user via the website. Design and functionality of the site realized by the Agency Network movement in Flash take this scientific approach”Bill: the new Internet appearance presents clean and without unnecessary gadgets. The visitor will find background information and references to scientific publications but also tips on how it can strengthen its defense forces in daily life and keeps his immune system up to speed. Regular expert chats, anyone interested has the opportunity to interact with specialists in the areas of nutrition and research and get a qualified opinion or advice. All important studies and research results are listed under the menu item of scientific information”. One can here extensively about the research expertise of Danone and carried with Actimel inform scientific studies. A special expert area, which is accessible only to scientists, specialists and doctors, completes the offer of online presence. The movement supports the website of Actimel since 2003.

link to the website: profile Netzbewegung GmbH: brand multimedia experience – audiences delight – brand messages playfully convey – consumers emotionally on the brand tie – offline and online intelligent network – win loyal customers. The Agency Network movement is a specialist for interactive brand experiences and supervised Disney brands and companies such as Haribo Maoam FruchtZwerge, Actimel, Capri Sun, and what is what. The Agency was founded in late 2000 and employs today 25 people.

YoungBrandAwards 2011

Premiere: Germany’s youth chose for the first time most popular brands almost 10,000 participants in country-wide online-voting big award ceremony in MU? nchen Haribo, Apple and Audi the three top brands Germany’s youth and young adults ku? ren their most popular brands: with this idea almost 10,000 participants aged 13 to 29 from across Germany mobilized dieYoungcomBrandAwards already at the first attempt. In particular through intensive social media activities? ten found that the MU? Giesing market research – and BeratungsagenturYoungcom initiated Internet action that ku? incorporating Yes? annually held high inlet. From May to October of this year past online voting were more than 100 brands took to the Auswahl.Vertreter of the winner brands their respective YoungBrandAward in the context of a Youth Marketing Conference in October in MU? nchen contrary. Triple win fu? r Apple survey results are a true who-is-who of German brand landscape. “In the category of car and motorcycle” such as Audi (Auto), Yamaha (motor scooter) and BMW (motorcycle) took the first PLA? tze.

“Bionade (soft drink), Granini (fruit juice), and VOLVIC (water) ra? did in the category of drinks” the foremost PLA? sets off. Apple won in the category of electric”with the fields of computer, cell phone and mp3 player just three first PLA? records; other winners were here Canon (digital camera), e-plus (wireless service provider) and Samsung (TVs). Ku in the fashion of cutting-edge brands? gardens Germany’s teenagers and young adults of Levi’s (jeans), adidas (sports brand generally), H & M (fashion-store), and fossil (PM) as their respective number one. Haribo General top brand number one bank could u? ber the winning title Bank offers in the area; as more financial services brands, LBS (Bausparkasse), AOK (health insurance), as well as Allianz (insurance) won the respective top placement in their area. “Ben & Jerry’s (ice cream), Landliebe (yogurt), Haribo (Su? reliability General) and children (chocolate) occupied the Siegerpla? records in the category food”.

Contactless Technology

The new generation of interactive (mannequin) advertising was touch screen yesterday, Touchless is today! “As the CEO of NEWROOM MEDIA GmbH Lars stage.” The Cologne-based company has one of the most innovative advertising media in the showcase marketing on the market brought the air touch window. For the BASE of the ePlus Group brand, for example, an interactive game of snowboard shops in Essen and Dusseldorf was mid-November successfully installed. The air touch window allows maximum interactivity and precise measurement of success parameters about the non-contact technology. The non-contact technology of air touch window works by a foil bonding which is used as a projection screen for the corresponding content. With an infrared camera, the movements of passers-by are then converted into actions.

So can product information is presented in a fun way or attention-getting effects, both auditive and Visual, are raised. Even a targeted approach is possible, because the system predefined features, as, for example, male or female, are different, and accordingly deposited content play. But an advantage of air touch Windows, but also the precise measurement of success is not only the interaction and the strong communication with the target group. By factors such as eye contact, retention period can the success and efficiency of advertising and promotions be measured and compared. The applications of air touch window range of promotions to permanent storefront design. But a use at trade fairs and events is also possible due to the simple Assembly and disassembly. Through the simple and uncomplicated exchange (Web-based) the contents of the digital showcase is adjusted repeatedly on all conditions, such as the introduction of a new product line of. There are no limits to the imagination when creating the content.

Games, movies, effects, images and animated posters can be integrated in the interaction.

Slag and Cement

Typically, individual surface finely slag is 2500 – 3500 cm / city Fine ground slag, added to the cement, significantly affect the structure formation of cement stone. Microsilica is a waste product of silicon alloys of ferrosilicon, crystalline silicon, etc. In the process of melting the charge and recovery of quartz at temperatures above 1800oS gaseous silicon is formed, which when cooled and exposed to air oxidizes to SiO2 and condenses in the form of ultrafine particles of silica. SiO2 content in the silica fume is 85-98%. From other active mineral additives microsilica has a very small size particles (0.1-0.5 microns) and high specific surface (18-25 m / g). Located in the concrete in the pores of cement, microsilica improves the density and thus strength, impermeability and durability of concrete.

To seal the concrete require fewer mineral supplements (mixture porosity 'cement – aggregate' is relatively small) than when diluted in a wide range of cement, so the usual flow of microsilica in concrete is 5-15% of weight of cement, which is lower than other mineral supplements. In addition, in this case the interaction in concrete, Ca (OH) 2 and SiO2 is relatively limited, and it persists for a long time needed to per boards reinforcement alkaline corrosion. In the dry form because of the dispersion of ultra-high bulk density silica fume is only 0.15-0.2 t / m , making it difficult to transport. In the production of concrete is usually used pre- granular or briquetted microsilica, which greatly facilitates its transport and use. Organo-mineral supplements are combining into a single system of organic and mineral components having a specific modifying effect. Studies have shown that fine mineral supplements improve the efficiency of the plasticizers and, conversely, the latter contribute to positive action E mineral fillers on the structure of the concrete mix and concrete. NIIZhB suggested that organo-mineral complex modifier of the structure and properties of concrete MB-01 polyfunctional including superplasticizer C-3 (6-12% of weight) and microsilica and represents a powdered product bulk density of 750-800 kg / m with grain size up to 100 microns.

As a regulator of hardening (PT), injected into it organophosphorus complex. In applying this additive increases the keeping consistency of concrete mix, it is possible to obtain concrete with a strength above 100 MPa, low permeability and high durability. On the same principle established organo-mineral MB-C modifier. It includes a superplasticizer C-3, microsilica and fly ash-ash, in which 30-50% of silica fume replaced with a more affordable ash, ash, without noticeable loss performance additives. In general, organo-mineral Supplements are available in powder-shaped form, which facilitates their introduction into the concrete mix during its preparation. When designing the application in concrete additives necessary to carry out technical and economic calculations for predict the expected effect. It should be borne in mind that the use of additives in concrete technology, requires additional costs for a warehouse addition, highways, site preparation additives to additional congestion on the concrete mixing shops and factories. Some additives are relatively expensive and more scarce. It is therefore necessary to use additives in the first place where they use gives the greatest technical and economic effect. C the current situation and outlook for the Russian market additives for concrete, cement, CAS can be found in the records of the Academy of IKAR industrial markets "The market for supplements concrete, cement and dry mortar in Russia. "

TREX Daily

Safety and well-being at the home of the patient of Alzheimer’s disease Alzheimer’s disease is the cause of dementia more frequent in the Spanish population of advanced age representing between 50% and 80% of the total number of cases of dementia. The caretaker of an affected person’s Alzheimer’s disease is, next to the patient, is the most suffering disease since it is the daily witness of the involution, with psychological and physical wear that causes see in this situation to a loved one. TREX Home is intended for solution of the NEAT group the caregiver for the sick, helping in the daily care of the patient of Alzheimer’s. The main objective of families and carers is that sick retain the best quality of life in the House permitted the progression of the disease. The well-being of the caregiver is the fundamental piece to get it, so we offer you all available technological assistance that helps alleviate the stress produced in their daily lives. For this objective, NEAT group has designed TREX Home, consisting of a portable and wireless device’s small size, similar to the of a mobile phone, that the caregiver always has to take with itself and various sensors and detectors that warn of leaks of water, gas, fire and, most importantly, of nocturnal movements that cause so much concern in caregivers.

Depending on the degree of dementia and associated problems, distributed by housing appropriate sensors that warn when sick cause situations that may result in risk to their physical integrity. If it should occur, the sensor, would send an alert to the TREX, which would indicate the sensor that generated the alarm. In this way, the caregiver would know where in the home the sick found in potential danger. TREX Home is the ideal solution for the majority of caregivers for installation not required that works are carried out in homes, being a system fast, effective and economical to deploy. Help caregiver in their daily tasks, helping you reduce stress which could result in the care of a patient with Alzheimer’s disease or any type of dementia. It offers a solution comprehensive, allowing the installation of various devices according to the needs that arise according to the advance disease.?