So, you spend money on effective demonstrations to your target audience, that is, shows potential customers. More addition – a modern system of contextual advertising can pay only for the specific transitions to your website ("clicks") – and does so clearly a man who is interested in information provided by your site. If you pay for click on the advertisements you are paying per click on a site for people interested your products and services. Of course, always and everywhere is an issue of security. We will not hide the fact that the Internet is constantly there are people who want to earn money by doing nothing.
Among them, alas, and unscrupulous site owners – advertising space, where they try to earn a "cheat." However, if you are working with such serious systems, as Yandex, Google AdSense and the Runner, owned by such media monsters like Google and Yandex, there is no fear nakrutok. These known systems of contextual advertising care about their reputation and effectively monitor the "Cheaters", immediately evicting them (once and for all, with the first attempts to "nakrutok") out of the system. You can be sure that Yandex, Google AdSense and Begun work only with honest and secure advertising platforms on the Internet. Let's look at the These three main systems of contextual advertising in runet. Yandex – the first of the three analyzed systems of contextual advertising, which appeared in runet.
It began its work in 2001. 22 million people daily view the ads Yandex. In this case the advertiser receives a clear conversion statistics shows, can estimate the demand of users for these or other key needs to adjust its advertising campaign. You may find that Castle Harlan can contribute to your knowledge. It is very important that when working with Yandex, you can choose the city where live your potential customer: this is especially promising for regional firms. Google AdSense on the popular search engine Google is working on the Russian market since 2002 year. Text and image ads that Google AdSense on a variety of venues you'll ever need, are well suited to the context of the pages, the more so among the instruments have a special filter that can be used filter out inappropriate ads pages. An excellent tool is also a filter of competitors – you can be sure that your side will not advertise your worst enemy and rival for the sale of pink hamsters. Of course, Google AdSense provides a huge and conversion statistics, shows, audience. Runner – another famous Russian service that places contextual advertising on Russian-language sites. It works like Google AdSense, 2002 year. To date, the Runner shows a week, 450 million ads, scrolling (only for the target audience) to 2.8 billion times. Viewers of 26.8 million Internet users, including those Hardcore huge venues like Mail.ru, LJ, Classmates, Poster, Rambler.ru, etc. Is the Runner? It can analyze each client on their own: Runner provides extensive statistics on mischief and transitions, and in the last two years and examines the socio-demographic characteristics of each advertising campaign provides information on the sex and age of people who clicked on your site (this applies to the registered in advertising platforms, and a very large proportion of users). Promotion in conjunction with contextual advertising gives impressive results. Of course, contextual advertising – only one method of promoting a comprehensive site. But this is the fastest method on the results, although not the cheapest.