First page of the internet business archive

The Cost Per Click

Posted by Juan on October 12, 2014 with Comments Closedas

There are few cases in which a brilliant idea with limited resources has become an international success. The first idea to begin setting up a website is to give time to time. Those people who think making money online fast and easy is wrong. This path is barred to ordinary mortals. Having a presence on the Internet medium is time and more than a sweat.

In return, multidisciplinary knowledge is acquired. Although this is little short-term payment for those who want to live it. Can you then make a living from a web project? No doubt. But that comes with time and taking one thing clear. The project is launched is to add value or meet a need.

Otherwise, it is impossible to return on a web project beyond what the meaning of altruism may consider valid. The first method we wanted to look to monetize a website is advertising and sponsored links. In the case of Internet advertising, I think everything is reduced to one word: Google Adsense. The most popular program in which they offer ads to visitors of a website can click and access to advertisers. The Cost Per Click programs are the most commonly known and webmasters quickly learn what is a print, a cost per thousand impressions and other terms that make up the usual jargon of those who have to adapt your website to what users demand in order to maximize their profits. There are people who are against Google, it seems that this form would have emerged as supreme arbiter of the network. On the one hand, I do not like many other programs to make a website profitable work and depend on both Google. On the other hand, there is no denying the importance of this form when positioned on the Internet. Another simple way to start generating profits on the web is to include sponsored links. I know that the exchange was “interested” link is not well regarded by Google, but in the case of small pages may, at first, the largest source of income. Nor has abused the links. It has to find the right relationship between profitability and a proper design of the page. You can also choose to have a section on the website and include Advertising banners and ads themselves. This requires, in my opinion, a trend seen on the Internet. Similarly, it is not easy to assess the price of an ad when you leave the standard programs, although they are tools that advertise it with ease. And the smaller the site, the more difficult is the assessment and the lower the confidence of potential advertisers. In short, these are the first steps you can take in a web project.


Posted by Juan on September 16, 2014 with Comments Closedas

A newsletter (newsletter, ezines) is an online magazine that is sent via e-mail to all who request them in advance, many marketing experts agree that newsletters are the most powerful tool pear generate sales and retain customers. I personally think that this marketing tool we can get results in the short and long term as an electronic newsletter allows us to build a strong relationship with subscribers to finish converting them into customers This is a list of the main advantages obtained by creating an electronic newsletter : It has a zero operating cost, only invest time to edit the information. It has a powerful, your city can equal or Chinese. You can sell ad space and get extra income. It allows you to promote your products or services and reach a targeted audience. Build trust and credibility with the underwriters. Confidence allows you to sell online customer loyalty.

Facilitates the construction of a brand (branding) can convert potential customers into consumers, people who know buys. You can test an offer before launching a product to market. You can sell products and services from other companies and earn a bonus. People who visit a commercial website rarely get a product the first time they see it, they need to see a product 5 to 7 times before they decide to buy it, only 2% or 3% buy the first time without But with an electronic newsletter we can get that 15% of the visits made the purchase and that frequently we can remind them that we exist and that we have what they need. Think a bit about it, if a person visits a website and browse for a few minutes then goes out, how large is the possibility that that person back in the future and make a purchase? very small, right? On the contrary you manage your electronic newsletter can capture your e-mail and contact you at another time you realize the importance of this marketing tool? Furthermore if we analyze the behavior of people when connect to the Internet which is what first made? It is to check your email? Email is the most used tool on the Internet is within our reach and we can certainly get better use with a newsletter. How to capture the e-mail from potential clients? To get thousands of subscribers you should offer to exchange valuable information for them, something not found elsewhere, that is the solution to a problem or claim exists in your target market.