In the context of the internet, there are several reasons that move people to surf the net or, as originally is known in English, the World Wide Web (network world-wide). However, regardless of the reasons that move them to do their searches, all people, without exception, have a common denominator: have one or more needs. It is similar to people walking down a street or Avenue looking at shop Windows, move, direct purchase order either or, curious about new styles, brands, etc. Or, simply, accompanied by another person, that has an immediate need. However, despite his character’s Companion, it also has one or more needs that, ultimately, could lead them to buy some product, planned or not. How to convert those observers visitors, customers, is the purpose of this series of articles.
In them, some powerful ideas are displayed to achieve this purpose, I invite you to take them into account to reinforce their own strategies. I am sure that they will help you to improve your sales and your relationships with your visitors and customers. Idea No. 1: Retain your visitors I have seen many people enter a business and leave immediately, for various reasons, which are contrary to good practice of marketing-driven. Retain your customers within your virtual business (website or blog), should be part of your work. Keep them inside, as much as possible. The above can be achieved performing some actions that are very effective in practice. Let your visitors download eBooks, Subscribe to contests, Subscribe to newsletters, etc. Could eventually use pop-ups, which are displayed when the visitor gives you close to the current page or gives you return; However, it is necessary to be very careful in the use of these Windows, since in recent days an indiscriminate use of them has been done and it has made people feel very annoying by the use of these Windows.