Posts Tagged ‘advertising & pr’

Network Movement Activiert Actimel

The statement of Actimel activiert defenses”is scientifically proven and exactly these documents should check the user via the website. Design and functionality of the site realized by the Agency Network movement in Flash take this scientific approach”Bill: the new Internet appearance presents clean and without unnecessary gadgets. The visitor will find background information and references to scientific publications but also tips on how it can strengthen its defense forces in daily life and keeps his immune system up to speed. Regular expert chats, anyone interested has the opportunity to interact with specialists in the areas of nutrition and research and get a qualified opinion or advice. All important studies and research results are listed under the menu item of scientific information”. One can here extensively about the research expertise of Danone and carried with Actimel inform scientific studies. A special expert area, which is accessible only to scientists, specialists and doctors, completes the offer of online presence. The movement supports the website of Actimel since 2003.

link to the website: profile Netzbewegung GmbH: brand multimedia experience – audiences delight – brand messages playfully convey – consumers emotionally on the brand tie – offline and online intelligent network – win loyal customers. The Agency Network movement is a specialist for interactive brand experiences and supervised Disney brands and companies such as Haribo Maoam FruchtZwerge, Actimel, Capri Sun, and what is what. The Agency was founded in late 2000 and employs today 25 people.

YoungBrandAwards 2011

Premiere: Germany’s youth chose for the first time most popular brands almost 10,000 participants in country-wide online-voting big award ceremony in MU? nchen Haribo, Apple and Audi the three top brands Germany’s youth and young adults ku? ren their most popular brands: with this idea almost 10,000 participants aged 13 to 29 from across Germany mobilized dieYoungcomBrandAwards already at the first attempt. In particular through intensive social media activities? ten found that the MU? Giesing market research – and BeratungsagenturYoungcom initiated Internet action that ku? incorporating Yes? annually held high inlet. From May to October of this year past online voting were more than 100 brands took to the Auswahl.Vertreter of the winner brands their respective YoungBrandAward in the context of a Youth Marketing Conference in October in MU? nchen contrary. Triple win fu? r Apple survey results are a true who-is-who of German brand landscape. “In the category of car and motorcycle” such as Audi (Auto), Yamaha (motor scooter) and BMW (motorcycle) took the first PLA? tze.

“Bionade (soft drink), Granini (fruit juice), and VOLVIC (water) ra? did in the category of drinks” the foremost PLA? sets off. Apple won in the category of electric”with the fields of computer, cell phone and mp3 player just three first PLA? records; other winners were here Canon (digital camera), e-plus (wireless service provider) and Samsung (TVs). Ku in the fashion of cutting-edge brands? gardens Germany’s teenagers and young adults of Levi’s (jeans), adidas (sports brand generally), H & M (fashion-store), and fossil (PM) as their respective number one. Haribo General top brand number one bank could u? ber the winning title Bank offers in the area; as more financial services brands, LBS (Bausparkasse), AOK (health insurance), as well as Allianz (insurance) won the respective top placement in their area. “Ben & Jerry’s (ice cream), Landliebe (yogurt), Haribo (Su? reliability General) and children (chocolate) occupied the Siegerpla? records in the category food”.

Contactless Technology

The new generation of interactive (mannequin) advertising was touch screen yesterday, Touchless is today! “As the CEO of NEWROOM MEDIA GmbH Lars stage.” The Cologne-based company has one of the most innovative advertising media in the showcase marketing on the market brought the air touch window. For the BASE of the ePlus Group brand, for example, an interactive game of snowboard shops in Essen and Dusseldorf was mid-November successfully installed. The air touch window allows maximum interactivity and precise measurement of success parameters about the non-contact technology. The non-contact technology of air touch window works by a foil bonding which is used as a projection screen for the corresponding content. With an infrared camera, the movements of passers-by are then converted into actions.

So can product information is presented in a fun way or attention-getting effects, both auditive and Visual, are raised. Even a targeted approach is possible, because the system predefined features, as, for example, male or female, are different, and accordingly deposited content play. But an advantage of air touch Windows, but also the precise measurement of success is not only the interaction and the strong communication with the target group. By factors such as eye contact, retention period can the success and efficiency of advertising and promotions be measured and compared. The applications of air touch window range of promotions to permanent storefront design. But a use at trade fairs and events is also possible due to the simple Assembly and disassembly. Through the simple and uncomplicated exchange (Web-based) the contents of the digital showcase is adjusted repeatedly on all conditions, such as the introduction of a new product line of. There are no limits to the imagination when creating the content.

Games, movies, effects, images and animated posters can be integrated in the interaction.