Demonstrably Text

TextLab checks and optimizes texts on intelligibility of Ulm, April 17, 2011 thirty indicators provide information about lens, how easy or difficult a text is. In addition to assessing the clarity, the user receives also active notes to vulnerabilities and practical suggestions on how he can improve the text. So, companies can write texts quickly, easily and accurately target group. The result: Demonstrably improves the comprehensibility of texts and customers are better addressed. The language analysis software TextLab developed 5 years ago by the H & H communication lab GmbH in cooperation with the University of Hohenheim.

TextLab was continuously expanded and optimized by experience from practice. Now, the latest coup is the Plug-In for Microsoft Word. Companies often underestimate the cost of unintelligible text. Just who is understood, can sell its product”, explains Dr. Anikar Haseloff, Managing Director of H & H can communication lab GmbH.

with the new Word Plug-In TextLab companies your Now analyze texts. And without having to provide records and documents out of the House.” In just a few steps, the Plug-In download is installed and can be used directly in Microsoft Word. Through a simple and intuitive control authors can scientifically examine texts and objectively evaluate with just a few clicks. In addition to the review of the text for various readability formulas, many practical assistance are offered: where are present in the text long nested chain sets? Overly difficult debt and terms of use? Anglicisms are used and there are German synonyms? Where can be dispensed with passive sentences? Unnecessary Word compounds occur in the text? Where will violate the own companies? Oliver Haug, second Managing Director of H & H communication lab GmbH, stressed: the strength of the system is that the measurement criteria and target values can be individually determined for different target groups and text types. For Comprehensibility is not always the same Intelligibility. A medical leaflet has different requirements and is to write a review as a text for an online travel portal differently.” The TextLab Word Plug-In can be adapted to individual requirements also by customers. So it is possible, for example, to integrate their own corporate language (corporate wording) in the software, and to create their own benchmarks or rules.

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